MasterTips: Developer-led growth
Theme of the week:
The latest Under the Hood of Developer Marketing podcast episode is called “Developer-led growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.
This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the Future Developer Summit Episode 2.
Tyler Jewell, Managing Director at Dell Technologies Capital
Kimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc.
Patrick Chanezon, GM, Cloud Developer Advocacy at Microsoft
Emilio Salvador, PM, Cloud Developer Advocacy at Google
Host: Andreas Constantinou, CEO & Founder at SlashData
Some of the topics discussed are:
What are the new audiences and how are they different?
GenZ developers, creators, citizen developers
Developers vs creators
What "developer-led" means
How are organisations adapting to new audiences
How are we moving from apps to platform and from consumer to developer audience
Listen to this episode to see what "developer-led" businesses prioritise in their strategies.