Theme of the week:
Developer-led growth
The latest Under the Hood of Developer Marketing podcast episode is called “Developer-led growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.
This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the Future Developer Summit Episode 2.
Tyler Jewell, Managing Director at Dell Technologies Capital
Kimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc.
Patrick Chanezon, GM, Cloud Developer Advocacy at Microsoft
Emilio Salvador, PM, Cloud Developer Advocacy at Google
Host: Andreas Constantinou, CEO & Founder at SlashData
Some of the topics discussed are:
What are the new audiences and how are they different?
GenZ developers, creators, citizen developers
Developers vs creators
What "developer-led" means
Low-code platforms
How are organisations adapting to new audiences
How are we moving from apps to platform and from consumer to developer audience
And more!
Listen to this episode to see what "developer-led" businesses prioritise in their strategies.
