Developer
Marketing + Relations
THE ESSENTIAL GUIDE
DEVELOPER MARKETING - THE ESSENTIAL GUIDE
“Finally...A book that helps us better understand developer marketing.”
“A must-read for every leader in technology-driven companies”
Practice Dev Marketing
& DevRel like a champion!
Learn from the industry’s biggest success and failure stories.
This book, was the first of its kind when it first came out.
Now, it has a third, richer edition.
Written by leading developer marketing practitioners in some of today’s largest technology companies, this book collects insights from a generation of thought leaders within the tech industry, who share them with everyone working, or planning to work in the industry.
Our goal is simple
Accelerate best-in-class
developer marketing
and benefit users & customers
This book will help you learn how to engage with developers to build a two-way relationship that is informative and empowering.
Have a taste.
What's inside
Foreword on Developer Relations
Adam Fitzerald, AWS
How can I measure the success of my strategy?
Richard Muir, SlashData
How can I use developer personas?
Cliff Simpkins, Microsoft
What’s the best way for email marketing to reach developers?
Desiree Motamedi, Facebook
How important is community?
Jacob Lehrbaum, Salesforce
How can I build an inclusive developer community?
Leandro Margulis, TomTom
How can I lead and align Developer Marketing within large companies?
Arabella David, Salesforce
How do I build a developer marketing program?
Luke Kilpatrick, Nutanix
What’s the best way to structure developer relations?
Dirk Primbs, Google
How can I reposition my brand to developers?
Siddhartha Agarwal, Oracle
How can I connect developers with experts?
Thomas Grassl, SAP
If I built it, how will I make them come?
Lori Fraleigh, Samsung
How about a hands-on lab for effective DevRel?
Larry McDonough & Joe Silvagi, VMware
Can a small event impact my ecosystem?
Luke Kilpatrick & Neil Mansilla, Atlassian
How can I connect with developers when I can’t meet them?
Pablo Fraile & Rex St. John, ARM
Is hardware the new software?
Ana Schafer & Christine Jorgensen, Qualcomm
How do I go about working with a creative agency?
Mike Pegg, Google
What makes a great developer event?
Katherine Miller, Google
How can I create great content?
Matthew Pruitt, Unity
How can I run Developer Relations for APIs?
Mehdi Medjaoui, apidays & GDPR.dev
How can I win the developers’ hearts?
Brian McManus, VISA
Answers to all your burning questions
and who answers them
HOVER ME
About the authors
Written by developer marketing and relations
thought leaders, from the world’s top tech firms
Edited by:
Caroline Lewko, CEO | WIP
Nicolas Sauvage, Nicolas Sauvage, President & Managing Director | TDK Ventures
Andreas Constantinou, CEO & founder | SlashData
Produced by
the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they’re going next.
Published in partnership with
All profits from book sales will be donated to worthy coding causes around the world, that help shape the future of software development.
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a free chapter
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Reviews
What's inside
Answers to all your burning questions
and who answers them
Foreword on Developer Relations
Adam Fitzerald, AWS
How can I measure the success of my strategy?
Richard Muir, SlashData
How can I use developer personas?
Cliff Simpkins, Microsoft
What’s the best way for email marketing to reach developers?
Desiree Motamedi, Facebook
How important is community?
Jacob Lehrbaum, Salesforce
How can I build an inclusive developer community?
Leandro Margulis, TomTom
How can I lead and align Developer Marketing within large companies?
Arabella David, Salesforce
How do I build a developer marketing program?
Luke Kilpatrick, Nutanix
What’s the best way to structure developer relations?
Dirk Primbs, Google
How can I reposition my brand to developers?
Siddhartha Agarwal, Oracle
How can I connect developers with experts?
Thomas Grassl, SAP
If I built it, how will I make them come?
Lori Fraleigh, Samsung
How about a hands-on lab for effective DevRel?
Larry McDonough & Joe Silvagi, VMware
Can a small event impact my ecosystem?
Luke Kilpatrick & Neil Mansilla, Atlassian
How can I connect with developers when I can’t meet them?
Pablo Fraile & Rex St. John, ARM
Is hardware the new software?
Ana Schafer & Christine Jorgensen, Qualcomm
How do I go about working with a creative agency?
Mike Pegg, Google
What makes a great developer event?
Katherine Miller, Google
How can I create great content?
Matthew Pruitt, Unity
How can I run Developer Relations for APIs?
Mehdi Medjaoui, apidays & GDPR.dev
How can I win the developers’ hearts?
Brian McManus, VISA
A must read for every
leader in technology
driven companies
RickyA
March 7, 2019
Starting a tech company or leading a team of developers? This book is a must read. Developers are the core of tech driven enterprises' success and the complex organizational relationships with the developers evolve over time. From finding, to hiring, to motivating, and then organizing your developers, you need a framework to follow. This book is a step by step guide that puts much needed structure in place. It is very useful for seasoned leaders as well as new managers in your organization.
Easy read with great examples, you are bound to love it.
Finally...
A book that helps us better understand
developer marketing
Stella O.
February 1, 2019
Only a few months ago I was looking around for resources to learn more about developer relations and marketing. I found nothing but a few websites where I could read short blurbs and articles about devrel, maybe watch some videos and talks, and follow links from one site to another. I wanted a book.
Thankfully, I didn't give up. The information in this book is required reading for anyone who wants to get the inside scoop on developer marketing. Hopefully they'll publish another with even more experts.
Live by it!
Samir
March 10, 2019
This collection of must-read chapters, each bringing a unique real-world perspective, is what every product marketing team should live by. Marketing to this target audience defies stereotypes and cohort clustering techniques but this book with the various strategies laid out by different companies, provides optionality for teams when they are trying to determine their approach (or soul searching on why things aren't working the way they "logically" thought).