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Developer

Marketing + Relations

THE ESSENTIAL GUIDE

 DEVELOPER MARKETING - THE ESSENTIAL GUIDE

“Finally...A book that helps us better understand developer marketing.”

“A must-read for every leader in technology-driven companies”

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an eBook? 

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Practice Dev Marketing

& DevRel like a champion!

Learn from the industry’s biggest success and failure stories.

This book, was the first of its kind when it first came out.

Now, it has a third, richer edition. 

Written by leading developer marketing practitioners in some of today’s largest technology companies, this book collects insights from a generation of thought leaders within the tech industry, who share them with everyone working, or planning to work in the industry.

Our goal is simple

Accelerate best-in-class

developer marketing

and benefit users & customers

This book will help you learn how to engage with developers to build a two-way relationship that is informative and empowering. 

 

Have a taste.

What's inside

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Foreword on Developer Relations

Adam Fitzerald, AWS

How can I measure the success of my strategy? 

Richard Muir, SlashData 

How can I use developer personas?

Cliff Simpkins, Microsoft

What’s the best way for email marketing to reach developers?

Desiree Motamedi, Facebook

How important is community?

Jacob Lehrbaum, Salesforce

How can I build an inclusive developer community?

Leandro Margulis, TomTom

How can I lead and align Developer Marketing within large companies?

Arabella David, Salesforce

How do I build a developer marketing program?

Luke Kilpatrick, Nutanix

What’s the best way to structure developer relations?

Dirk Primbs, Google

How can I reposition my brand to developers?

Siddhartha Agarwal, Oracle

How can I connect developers with experts?

Thomas Grassl, SAP

If I built it, how will I make them come?

Lori Fraleigh, Samsung

How about a hands-on lab for effective DevRel?

Larry McDonough & Joe Silvagi, VMware

Can a small event impact my ecosystem?

Luke Kilpatrick & Neil Mansilla, Atlassian

How can I connect with developers when I can’t meet them?

Pablo Fraile & Rex St. John, ARM

Is hardware the new software?

Ana Schafer & Christine Jorgensen, Qualcomm

How do I go about working with a creative agency?

Mike Pegg, Google

What makes a great developer event?

Katherine Miller, Google

How can I create great content?

Matthew Pruitt, Unity

How can I run Developer Relations for APIs?

Mehdi Medjaoui, apidays & GDPR.dev

How can I win the developers’ hearts?

Brian McManus, VISA

Answers to all your burning questions

and who answers them

HOVER ME

About the authors

Written by developer marketing and relations

thought leaders, from the world’s top tech firms

Edited by:

Caroline Lewko, CEO | WIP

 

Nicolas Sauvage, Nicolas Sauvage, President & Managing Director | TDK Ventures

 

Andreas Constantinou, CEO & founder | SlashData

Produced by

the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they’re going next.

Published in partnership with

All profits from book sales will be donated to worthy coding causes around the world, that help shape the future of software development.

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Reviews

 

What's inside

Answers to all your burning questions

and who answers them

Foreword on Developer Relations

Adam Fitzerald, AWS

How can I measure the success of my strategy? 

Richard Muir, SlashData 

How can I use developer personas?

Cliff Simpkins, Microsoft

What’s the best way for email marketing to reach developers?

Desiree Motamedi, Facebook

How important is community?

Jacob Lehrbaum, Salesforce

How can I build an inclusive developer community?

Leandro Margulis, TomTom

How can I lead and align Developer Marketing within large companies?

Arabella David, Salesforce

How do I build a developer marketing program?

Luke Kilpatrick, Nutanix

What’s the best way to structure developer relations?

Dirk Primbs, Google

How can I reposition my brand to developers?

Siddhartha Agarwal, Oracle

How can I connect developers with experts?

Thomas Grassl, SAP

If I built it, how will I make them come?

Lori Fraleigh, Samsung

How about a hands-on lab for effective DevRel?

Larry McDonough & Joe Silvagi, VMware

Can a small event impact my ecosystem?

Luke Kilpatrick & Neil Mansilla, Atlassian

How can I connect with developers when I can’t meet them?

Pablo Fraile & Rex St. John, ARM

Is hardware the new software?

Ana Schafer & Christine Jorgensen, Qualcomm

How do I go about working with a creative agency?

Mike Pegg, Google

What makes a great developer event?

Katherine Miller, Google

How can I create great content?

Matthew Pruitt, Unity

How can I run Developer Relations for APIs?

Mehdi Medjaoui, apidays & GDPR.dev

How can I win the developers’ hearts?

Brian McManus, VISA

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A must read for every 
leader in technology 
driven companies

RickyA

March 7, 2019

Starting a tech company or leading a team of developers? This book is a must read. Developers are the core of tech driven enterprises' success and the complex organizational relationships with the developers evolve over time. From finding, to hiring, to motivating, and then organizing your developers, you need a framework to follow. This book is a step by step guide that puts much needed structure in place. It is very useful for seasoned leaders as well as new managers in your organization.

Easy read with great examples, you are bound to love it.

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Finally...

A book that helps us better understand 

developer marketing

Stella O.

February 1, 2019

Only a few months ago I was looking around for resources to learn more about developer relations and marketing. I found nothing but a few websites where I could read short blurbs and articles about devrel, maybe watch some videos and talks, and follow links from one site to another. I wanted a book.
Thankfully, I didn't give up. The information in this book is required reading for anyone who wants to get the inside scoop on developer marketing. Hopefully they'll publish another with even more experts.

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Live by it!

Samir

March 10, 2019

This collection of must-read chapters, each bringing a unique real-world perspective, is what every product marketing team should live by. Marketing to this target audience defies stereotypes and cohort clustering techniques but this book with the various strategies laid out by different companies, provides optionality for teams when they are trying to determine their approach (or soul searching on why things aren't working the way they "logically" thought).