Sessions

Insightful webinars for

data-driven decision making

[Slashdata Webinar] Segmenting Developers into personas
30:56

[Slashdata Webinar] Segmenting Developers into personas

Mankind is diverse, so are developers. Developers come in all shapes and sizes. Whether you group them by the technologies they use, their coding background, their professional status, their demographics or their motivations, the conclusion is the same. The developer population is not a single homogeneous mass that may be expected to behave in a coherent way. Homogeneity comes with proper segmentation How do you effectively target your marketing efforts when your developer audience is so diverse? The answer lies with segmentation. To maximise return on your outreach efforts you need to segment the developer population into homogeneous groups that are more likely to respond to your outreach messaging. Meet the developer personas: 1. The Young Learner 2. The Young Professional 3. The Emerging Extender 4. The Middle Standard 5. The Seasoned Decision Maker 6. The Inexperienced Loner What will you learn: A. If and how developer marketing leaders use segmentation as part of their outreach efforts B. How to create homogeneous segments that do not overlap C. Pros and Cons of segmenting per specific criteria Presented by Christina Voskoglou , Director of Research, /Data Christina is responsible for all /Data’s research products and heads the analyst and product teams. With more than 20 years of experience in data science, data mining, BI and CRM design, she leads all research for /Data, from planning and methodology, survey design, and data analysis, to insights generation and research commercialisation. Christina is also behind /Data’s outcome-based developer segmentation model and is the leading /Data researcher in Machine Learning and Data Science. Who we are /Data - The analyst of the developer economy We help top 100 technology firms understand the profile of developer communities and measure the ROI of their developer strategies. As an analyst firm, we survey 40,000+ developers annually and analyse that data to help our clients target the right developers, prioritise the right features for their products, and optimise their marketing budget to drive developer engagement and satisfaction. www.slashdata.co Want to be notified for future webinars? Fill-in this form: http://eepurl.com/gUo0D9 You can find more resources like this at our Developer marketing and DevRel portal: devrelx.com
LiveCast: Developer Empathy
01:02:28

LiveCast: Developer Empathy

In this LiveCast, we discuss strategies to help you better understand your developer consumers, and ways to respond to improve your API experiences by having more empathy for developer needs. Featuring presentations by Adam DuVander, Principal Consultant, EveryDeveloper, and Christina Voskoglou, Senior Research Director, SlashData. Give Every Developer a Quick Start by Adam DuVander, EveryDeveloper Start your developer experience here: with clear, guided steps. Regardless of what kind of developers you want to reach, they will be more successful if you direct their first interaction. Adam DuVander and his team at EveryDeveloper have written hundreds of tutorials and reviewed thousands of docs sites. In this presentation, Adam will share “getting started” best practices culled from the best API companies. The API and Non-API Developer Communities: How They Differ in Size and Profile by Christina Voskoglou, SlashData In this session, and based on data from our Developer Economics surveys that receive more than 30,000 responses annually, we will discuss the relative size of the API and non-API developer communities. We’ll look into both the community size and the profile of the developers who use third-party APIs, and compare them to those who only use private or internal APIs, and to those who don’t use any APIs at all. Official Event Page: https://nordicapis.com/events/livecast-developer-empathy/ Resources Mentioned: Developer Content Mind Trick: https://www.heavybit.com/library/blog/the-developer-content-mind-trick-for-signature-content/ Find Your Dev Portal’s Invisible Audience: https://everydeveloper.com/developer-portal-audience/ State of the Developer Nation Report: https://www.developereconomics.com/resources/reports/