[Slashdata Webinar] Segmenting Developers into personas
Mankind is diverse, so are developers.
Developers come in all shapes and sizes. Whether you group them by the technologies they use, their coding background, their professional status, their demographics or their motivations, the conclusion is the same. The developer population is not a single homogeneous mass that may be expected to behave in a coherent way.
Homogeneity comes with proper segmentation
How do you effectively target your marketing efforts when your developer audience is so diverse? The answer lies with segmentation.
To maximise return on your outreach efforts you need to segment the developer population into homogeneous groups that are more likely to respond to your outreach messaging.
Meet the developer personas:
1. The Young Learner
2. The Young Professional
3. The Emerging Extender
4. The Middle Standard
5. The Seasoned Decision Maker
6. The Inexperienced Loner
What will you learn:
A. If and how developer marketing leaders use segmentation as part of their outreach efforts
B. How to create homogeneous segments that do not overlap
C. Pros and Cons of segmenting per specific criteria
Presented by
Christina Voskoglou , Director of Research, /Data
Christina is responsible for all /Data’s research products and heads the analyst and product teams. With more than 20 years of experience in data science, data mining, BI and CRM design, she leads all research for /Data, from planning and methodology, survey design, and data analysis, to insights generation and research commercialisation. Christina is also behind /Data’s outcome-based developer segmentation model and is the leading /Data researcher in Machine Learning and Data Science.
Who we are
/Data - The analyst of the developer economy
We help top 100 technology firms understand the profile of developer communities and measure the ROI of their developer strategies. As an analyst firm, we survey 40,000+ developers annually and analyse that data to help our clients target the right developers, prioritise the right features for their products, and optimise their marketing budget to drive developer engagement and satisfaction.
www.slashdata.co
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