• DevRelX Blog

DevRel Metrics: Orbit and Funnel

Updated: Apr 30

Trick question of the week: Is the funnel, AAARRRP or Orbit the best framework for your metrics?


This week, we're back to discussing metrics. Always a difficult subject, as still, there is no perfect recipe for DevRel metrics.

The most popular frameworks are:

  • "Devrel Qualified Leads" which we discussed with Mary Thengvall in our first episode

  • "The funnel" which has been long used in marketing

  • The "AAARRRP framework" aka "Pirate Metrics" and

  • The Orbit model, which Josh Dzielak presents in our latest episode.


Why is the Orbit model a great fit for DevRel, compared to the funnel? Well, for starters, it also considers the big impact of the community. Something that the funnel does not.


Does the Orbit model have enough gravity to be your favourite? Listen to the episode and find out.


Josh Dzielakis a software engineer for over 15 years. He enjoys building tools for developers and creating resources that help ensure their success. Currently, he's the co-founder of Orbit, helping companies win the hearts and minds of developers. Previously, he was the Developer Relations Lead at Algolia, the VP Engineering at Keen IO and a principal engineer at Disney.


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