“Finally...A book that helps us better understand developer marketing.”
“A must-read for every leader in technology-driven companies”
Practice Dev Marketing
& DevRel like a champion!
Learn from the industry’s biggest success and failure stories.
This book, was the first of its kind when it first came out.
Now, it has a third, richer edition.
Written by leading developer marketing practitioners in some of today’s largest technology companies, this book collects insights from a generation of thought leaders within the tech industry, who share them with everyone working, or planning to work in the industry.
About the authors
Written by developer marketing and relations
thought leaders, from the world’s top tech firms
Caroline Lewko, CEO | WIP
Nicolas Sauvage, Nicolas Sauvage, President & Managing Director | TDK Ventures
Andreas Constantinou, CEO & founder | SlashData
the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they’re going next.
Published in partnership with
All profits from book sales will be donated to worthy coding causes around the world, that help shape the future of software development.
A must read for every
leader in technology
March 7, 2019
Starting a tech company or leading a team of developers? This book is a must read. Developers are the core of tech driven enterprises' success and the complex organizational relationships with the developers evolve over time. From finding, to hiring, to motivating, and then organizing your developers, you need a framework to follow. This book is a step by step guide that puts much needed structure in place. It is very useful for seasoned leaders as well as new managers in your organization.
Easy read with great examples, you are bound to love it.
A book that helps us better understand
February 1, 2019
Only a few months ago I was looking around for resources to learn more about developer relations and marketing. I found nothing but a few websites where I could read short blurbs and articles about devrel, maybe watch some videos and talks, and follow links from one site to another. I wanted a book.
Thankfully, I didn't give up. The information in this book is required reading for anyone who wants to get the inside scoop on developer marketing. Hopefully they'll publish another with even more experts.
Live by it!
March 10, 2019
This collection of must-read chapters, each bringing a unique real-world perspective, is what every product marketing team should live by. Marketing to this target audience defies stereotypes and cohort clustering techniques but this book with the various strategies laid out by different companies, provides optionality for teams when they are trying to determine their approach (or soul searching on why things aren't working the way they "logically" thought).