Developer Marketing Manager at WhatsApp

DevRelX

13/8/2021

The ideal candidate embodies a startup spirit while driving impact within large enterprise companies. This candidate has experience with independently executing marketing programs for a developer audience across multiple channels, including, but not exclusive to, digital and social campaigns, events, partnerships, case studies, webinars and engaging video content.

This heavily cross-functional role will play a key part in determining the systems, programs, vendors and operating models that will make these channels successful. Let’s build the future of WhatsApp for developers, together.

This role will report to the Head of Developer Marketing.

Developer Marketing Manager Responsibilities
Contribute to and execute scaled marketing initiatives that reach enterprise developers.
Guide insights-based developer marketing programs and share key results.
Partner with Developer Advocates to deliver impactful content on channels including streaming media/video, developer forums, events, groups, and social platforms.
Collaborate with business messaging, product marketing, and integrated marketing to share insights and best practices.
Direct WhatsApp’s presence on external developer communities.
Coordinate integration of WhatsApp developer resources and tools into internal and external work across the Facebook Family of Apps.
(Post-COVID) Travel internationally approximately 10% of the time.

Minimum Qualifications
Bachelor’s degree.
7+ years of demonstrated work experience in developer marketing, technical product marketing, or developer advocacy/evangelism.
Successful project management experience, with experience in managing milestones, schedules and tracked tasks.
Experience developing and executing digital marketing campaigns across multiple channels such as e-mail, social, and paid media.
Demonstrated familiarity with marketing APIs and webhooks, AWS/Azure Deployment, Docker, Kubernetes, or web technologies.
Experience working with online and in-person developer communities.

Preferred Qualifications
Experience working in technology, infrastructure, or platform companies.
Experience with product launches targeting developer audiences.
Strong technical understanding of SaaS and business messaging.
Experience running virtual and in-person events such as workshops, webinars and hackathons.
Owned relationships with vendors to deliver scaled marketing initiatives.
Strong international business experience.